Self Hoster

Self-host your premium plugin updates — replace the WordPress.org update mechanism with your own server for license-protected releases.

Self Hoster lets you ship plugin and theme updates from your own server instead of WordPress.org. It's designed for premium products that need license-key gating or for teams that want full control over the release pipeline.

What you can do

  • Host updates yourself — your server, your bandwidth, your rules.
  • License-key gating — only paying customers receive the latest builds.
  • Staged rollouts — push to a beta channel before going live to everyone.
  • Drop-in for WP-CLI — wp plugin update Just Works against your server.

Pick a topic from the sidebar to get started.